HRBS - THE COMPANY

Hrbs is a service model for fresh herbs, edible flowers and cresses. The core values of the company are:

  • Circularity
  • Local
  • No waste
  • Experience and Happiness
  • Quality
  • Easy

We base every decision on these core values, to take the experience we bring as a company to a higher level.

HRBS | VISION
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"Amsterdam based company Hrbs conquers the hospitality and B2B market within the sustainable food industry with a circular way of thinking. - Sprout magazine"

HRBS | FOUNDERS
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"The founders Philip van Traa, Nina Sickenga and Tessa Duste."

MEET THE FOUNDERS

The common goal of our founders? To make cities more liveable by thinking about green solutions that can improve our city landscapes and feed the growing amount of urban people.

Since 2014 they are making the world greener with their green architectural firm MOSS and since 2017 Hrbs has grown as a company with high-end clients such as Circl (ABN AMRO), The Greenhouse (Albron), Google HQ and Michelin-star restaurant, Pure C.

LOCALLY GROWN,
GLOBAL BENEFITS

“Our goal is to grow our fresh produce as near to the consumers as possible and distribution centers at a scale that matches local demand. We want to this with local nurseries as much as possible”.

PRODUCE WITH QUALITY

Our growers are certified and experienced, they grow and take care of our Hrbs trays filled with herbs, cresses and edible flowers, but also a large variety of leafy greens.

Due to their central location in The Netherlands it will be possible to provide our customers with local food and hereby reduce food-miles. In addition to our goal to produce local food it is also our main priority to show the importance of this topic and put it on the world-wide agenda.

LOCAL NURSERIES
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HRBS | FUTURE
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THE ONGOING MISSION

In 2030, 2 out of the 3 people will live within our city environments. Therefor it is important to think about world-wide solution for feeding all these people and take the food-miles and challenges cities are currently dealing with into account.

With Hrbs we see it as our task to develop a blueprint which makes local food-production possible. Interested in the blueprint or how to solve the challenges in your city?

Contact us!